Edison Electric Institute
/2016-2023
Conference identity, Banners
The Edison Electric Institute (EEI) is the association representing all U.S. investor-owned electric companies. Every year, EEI hosts a semi-annual workshop and requested me to enhance their conference identity and develop collateral for each year. For the 2022 Spring workshop, I enhanced their conference identity with dynamic energy visuals and also highlighted their collaboration with Entergy by incorporating Entergy’s brand into the design.
Deliverables
Conference identity
Print banners
Stage backdrop
Conference identity and banners
The National Customers’ team was looking to further enhance their existing identity. Utilizing their foundational theme of blue hues and circular patterns, I created an engaging brand by infusing the essence of clean energy through blue and green tones, along with dynamic circular shapes. These design elements were strategically arranged to evoke a sense of dynamic movement and energy. Once the identity was established, I seamlessly integrated this brand into banners, collateral, and the stage backdrop, crafting an environment that set the stage for an inspiring and engaging experience.
Attribution: Standing banner psd mockup by rawpixel.com on Freepik