Embassy of Canada
/2015-2016

 

Vidoes, Event collateral

The Embassy of Canada in Washington D.C. sought to modernize and enhance their marketing collateral to elevate their advocacy tools. Recognizing the lack of consistency and brand identity in their existing materials, I saw an opportunity for a transformation.

I took charge of revamping their brand identity and marketing tools, including one-pagers, invitations, and pamphlets. Through this collaborative effort, we successfully transformed their collateral into a polished and professional representation of their brand.

Deliverables

  • Infographics and video

  • Event/exhibit collateral

Infographic & Video

To effectively communicate the topic of border security between Canada and the USA, I created a visually engaging infographic and an animated video. Prior to designing, I dedicated time to research and study border security, which served as the foundation for establishing the framework and layout of the infographic. I then meticulously created illustrations that effectively conveyed the facts and statistics. I also animated these graphics to create a captivating video, which served as a powerful tool to educate the audience on the complexities of border security.

Event collateral

Attribution: Postcard Mockup space psd created by rawpixel.com - www.freepik.com

The results

Joining the Embassy of Canada's team was an invaluable experience that allowed me to combine my design expertise with a deep understanding of politics, making a meaningful impact through visually compelling marketing collateral. Immersed in the realm of politics, I had the privilege of contributing to their essential services and leveraging design to create engaging and impactful materials.

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