Enrich
/2022-2023
Brand identity, website and assets, videos
Enrich is a private network facilitating structured conversations for tech company leaders. As they continue to expand, they aimed to revamp their brand identity and website. This encompassed embodying their brand essence of exclusivity, approachability, credibility, and quality. I also assisted in creating engaging social media videos highlighting their latest discussions.
Deliverables
Brand identity
Website design & assets
Videos
Rebranding brand identity and website
After reviewing enrich's existing brand identity, I suggested improvements to the font and color schemes. Once configured, I redesigned the layout of the website in Adobe XD, ensuring a cohesive user experience. To further enhance the visual appeal, I also created engaging graphics, GIFs, and videos into the design.
Videos
To promote enrich’s events and engage prospective members on LinkedIn, I crafted a series of short videos. To maintain brand consistency, I designed a customizable After Effects template and enabled each video to be tailored with unique information and content. I also developed a dynamic logo animation to boost enrich's brand recognition.
