FleetGenius
/2022-2023
Brand identity package
FleetGenius is an environmental services company that provides sustainable container and compactor solutions. As FleetGenius continued to expand, they requested to create a new brand identity package to distribute across its organization of over 600 people.
Deliverables
Brand guidelines
Letterhead template
Presentation template
Brand Identity Packages
After thorough research and creative exploration, we curated content and design inspirations as the basis for the brand guidelines. Drawing from FleetGenius’ logo shape and the rounded aesthetic of the brand font, I crafted brand assets that harmonized with this rounded style. The navy and dark color scheme was integrated to evoke trust and reliability. With the brand assets in place, I extended them to the brand guidelines, letterheads, and presentation deck, ensuring a cohesive brand identity.
Letterhead template
Understanding the importance of a consistent and professional image, I meticulously crafted a sleek and elegant letterhead that showcased FleetGenius’ identity with clarity and simplicity. To ensure their team could effortlessly utilize this tool, I provided both print-ready PDF and editable Google Docs file formats.
Presentation template
I integrated the brand assets I created from the brand guidelines into FleetGenius’ PowerPoint and Google Slide templates, ensuring they were in line with the company’s new brand identity. These templates empower their sales and marketing team to effectively convey their message with confidence and professionalism.
