Compology
/2021-2022
Marketing collateral, Videos, Ad campaigns
Compology (now acquired by RoadRunner Recycling) was a pioneering startup focused on increasing efficiency and revenue growth for waste and recycling companies by leveraging camera-based IoT and AI solutions. As they embarked on their rebranding journey in 2020, I was thrilled to join forces with Compology to bring their new brand identity to life.
Deliverables
Marketing collateral (print & digital)
Videos
Ad campaigns
Marketing Collateral
To ensure a seamless integration of Compology’s new brand identity throughout their marketing materials, I immersed myself in studying their new brand guidelines and core values. Based on the new identities, I created vibrant and dynamic marketing collateral that showcased Compology's vision for efficiency, innovation, and cutting-edge solutions.
Videos
Recognizing the power of videos in engaging audiences, I worked with the marketing team to create compelling videos that showcased Compology’s solutions, milestones, and values. These captivating videos helped engage potential clients and generate more sales leads.
Compology Waste Metering Trailer
Fast Company’s Award Announcement on Social Media
Compology CEO Interview
Ad campaign
In response to the decreasing attention spans in today’s digital landscape, I revitalized Compology’s static advertisements by transforming them into dynamic and interactive advertisements. This innovative approach captivated viewers’ attention and led to a significant increase in click-through rates, user engagement, and conversions.
