Qualtrics XM
[Brand/ Design Study]
Interactive GIF Advertisement- LinkedIn/Instagram
Qualtrics XM focuses on creating a tool that empowers businesses to attract more customers and to perform at a higher level. The company provides businesses with tailored solutions based on insights and customers’ feedback gathered from across all channels.
For this personal project, I studied Qualtrics’ brand identity and business values and created my version of its advertisement products, abided by Qualtrics’ brand guidelines.
Research and Brainstorm
I first started by researching and gathering all brand assets from the website and social media. I studied the patterns, graphics, photo treatments, and backgrounds that have been used in the past by Qualtrics. Based on this research, I sketched out ideas that has resonated with the past design products for brand consistency.
Final Product
The advertisement represents the four core product lines in different colors. The dynamic color schemes and the interactive animation make this advertisement more engaging and eye-capturing. This version of advertisement will grab customers' attention more effectively than a traditional static advertisement.
